When you're a


Then you embody a very special set of powers.

Your sovereign brand archetype profile will help you...

...to discover the ACTUAL reasons why people like you, want to work with you and want to buy from you.

Explore the brand archetype below ↓

Haven't taken the Brand Archetype Test yet? Explore your brand's essence

You're a Supreme Leader

As a sovereign, you are the ultimate symbol of power and order, possessing an aura of regal privilege and royalty while embodying the perfect model of proper behavior. You are connected to tradition and status, and embody qualities of dignity, benevolence, and serenity.

Driven by a desire for growth and expansion, you are committed to furthering your "Kingdom" and accepting the responsibilities that come with immense power. Power and leadership are expressed in countless ways, and you can combine your sovereign archetype with others such as sage, seeker, warrior, or lover to create a more specific style and perspective.

As a sovereign, you symbolize the highest expression of collective power by representing what can be achieved through cooperation. So let your regal presence inspire you to strive for greatness, pursue your dreams with diligence and grace, and achieve the impossible through collective effort.

Your Essence

core desire

To establish and maintain a sense of power, control, and authority in their industry or field of expertise


Nobility. Stability. Tradition. Rank. Benevolence. Responsibility. Diplomacy. Leadership. Confidence


Excellence. Success. Authority. Control. Exclusivity. Stability.


Dictatorship. Domination. Entitlement. Greed. Manipulation. Misuse of influence. Righteousness

With great power comes great responsibility.

- Uncle Ben

Your Journey


You want to establish a dominant and successful image, to maintain stability and order, and to be recognized as a leader in your industry or field of expertise


You strive to project an image of authority, competence, and exclusivity through high-quality products or services, and to create a strong brand identity that embodies the values of power and control


Losing control, being overthrown or challenged, appearing weak or incompetent, and not living up to your own high standards of success and achievement - these are your fears as a sovereign

4 Expressions of the Sovereign

Which type resonates with you the most?



The patriarch is the head of a family hierarchy who provides oversight, governance, and protection. This archetype is skilled at managing and distributing duties and is expected to attend to, defend, and protect those under their care, even if it means sacrificing its personal needs.

Exhibiting traits of self-control, experience, and command, the patriarch inspires a sense of security, certainty, respect, and assurance in others.


The judge embodies the potential for balancing justice and compassion. Driven by a belief in the power of reciprocity and altruistic punishment, this archetype is skilled at objectively weighing information, distinguishing fact from fiction, and advocating for wrongs to be righted.

With their impartial, logical, and discerning nature, the judge is an expert in the art of research and communication, and can hold numerous referential data points while executing strategic plans. Additionally, the judge possesses a variety of other skills, including mediation, arbitration, and cognitive counseling.


The ambassador is driven by a strong desire to bring people together and resolve disputes. With its skillful navigation of organizational complexities, astute reading of people and situations, and emphasis on long-term thinking, this archetype embodies the essence of a true diplomat. 

Valuing continuity, harmony, and stability, the ambassador possesses an easy manner characterized by charm, persuasion, tolerance, patience, good judgment, multilingualism, and peace-making abilities. Its strategic approach involves identifying common ground and skillfully guiding others toward that place.


The archetype of the ruler embodies authority and leadership, driven to take charge. Unlike the sovereign, the ruler's position is earned or self-made, rather than inherited or acquired by force. Unlike the patriarch, the ruler has no obligation to provide benevolent protection.

 Instead, the ruler must demonstrate expertise, a proven track record, and competence before assuming control. This archetype is pragmatic and values the creation of systems, institutions, and environments that are efficient, productive, and cohesive.



Henry Kissinger

Queen Elizabeth

Pope Francis

Ruth Bader Ginsburg

Warren Buffet

Anna Wintour

Your Sovereign Brand Archetype Card

Click to enlarge and make a copy


Share the test with other Star-Chasers

Ready to magically

win the hearts & minds of clients, talent and business partners

by communicating your essence?
If you want to maximize business growth by aligning your company, strategy, marketing, hiring and leadership to your personality, passions and purpose...

...then express your intention of working with us.

Your expression of interest does not bind you to any obligation.

We take on only 1 new client per week

VALUED BY star-chasers From

From Inside-out

Maximizing Business impact

Linkedin Lead-Gen

Charm LinkedIn, Don't Conquer It

Why conquer LinkedIn like a battlefield when you can charm it like a ballroom? Our service goes beyond the robotic "Hello, let's connect" messages. We bring to life the rich tapestry of your company and personal narratives. With us, it's not just about Return on Investment; it's about Return on Authentic Relationships.

Values-Driven Hiring

Orbit Beyond the Conventional

In just weeks, we'll endow your company with such profound meaning, it will radiate like a newly formed star, outshining all competitors. So irresistible, it will redefine the universal laws of gravity and draw in the finest talent that makes the difference.

AI Powered Chatbots

Your New Brand Ambassadors

Chatbots shouldn't just be coded entities; they should be the emotional harbingers of your brand. We don't just create chatbots; we birth Brand Ambassadors. And it doesn't end there. We'll help you optimize sales with the data treasures they amass.


Dear Star-Chaser,

Big brands like CocaCola or Apple are doing it since decades. With their actions and marketing they communicate their essence and create a world that millions of clients desire being a part of. 

Today, as an entrepreneur or business leader you have the chance to do the same. Become the missing identity piece your employees, clients, partners and investors are craving for by intentionally cultivating your personal brand.

Start with understanding the narratives and values that are driving your life, learn how to communicate and manifest those in your everyday work and become a master of eliciting emotions.

If you are a free-spirited personality on the quest for positive impact, like us, it's almost impossible to not seize this life-changing opportunity. Embark on the adventure to your essence. The time is now.

Design your life and work for freedom, well-being and positive impact

Marc Eichner, Founder VALUED

WHO's Behind VALUED?

Explorers, Entrepreneurs, HUmanists

Marc Eichner
  • Social Selling & LinkedIn 
  • Values-Driven Hiring 
  • Featured in Washington Post, SZ
  • 18,000 Followers on LinkedIn
  • Surfer
Hanna Yarashuk
  • Generative & Conversational AI
  • Brand Strategy 
  • Worked with Brands in Europe, Middle East and Asia
  • Outdoor Explorer
Arthur Jones
  • Business Story
  • Brand Strategy
  • Author
  • Kyūdō Master


No chasing clients, partners and talent for your business! Expressing your individuality draws the right people into your world.

Grow Magical Brands

Tinder your creative spark with your intuition and instincts to create authentic personal and business brands that magnetically draw clients, talent and partners that you love working with into your world. 

Create Values-Driven Communities

Your values-driven communites help to increase brand awareness, client loyalty and economies of scale. Implement a clear Go-To-Community Strategy to grow an asset that continuously creates value for you.

Elevate Your Business

As a CreatorPreneur you want to invest your resources as efficient as possible. Use smart growth marketing techniques to elevate your authentic visibility. Create measurable results fast.

Embrace Sustainable Marketing

Plant the seeds for long-term, sustainable, organic, word of mouth results without hype or pressure. Achieve results you can lean on and feel great about achieving. Go deeper into what really matters.
Don't just create a brand


Express your interest in working with us and we'll show you how to create impact with your identity. Your expression of interest doesn't bind you to any obligation.

We take on only 1 new client per week

Success message!
Warning message!
Error message!