The Brand Archetype Test

You haVE a stunning personality

Connect with your hidden identity to attract the talent and clients you love working with.

Take 7 minutes and answer 16 questions to get: 
  • Your 3 Top Brand Archetypes
  • Instant Access to Your  Brand Archetype Profile
  • Downloadable Brand Archetype Card
For Personal Brands, Employer Brands and Business Brands
Only the truth of who you are, if realized, will set you free. - Eckhart Tolle

A quick and straight-forward test which gives you right away actionable insights and tools to effectively and consistently communicate your personality, values and style.

Federico Pirola
Partner Emerald Foundry

I built my company brand for 5 years, without knowing that subconsciously I was integrating my personal values. Now I'd do it more intentionally and faster with archetypes and values-system design.

Kadri Kaasik
Founder SilvaHunt OÜ

The archtype test is on another level. It covers every aspect of your personality but doesn't pigeonhole you into one category. 

Arthur Jones
Founder Storylab LLC
CREATE STRONG PERSONAL CONNECTIONS

EMBRACE THE MAGIC OF ALIGNMENT

By discovering your brand's archetypal identity, you unlock the secret to authentic and impactful communication. It's not just about selling a product or a job; it's about telling a story that resonates on a primal level. 

This alignment between your brand's essence and its archetype creates a magnetic attraction, drawing in clients and talent who feel a deep, personal connection with what you stand for.

Join 270+ leaders shaping the identity of their business
NOT ANOTHER LIMITING PERSONALITY TEST

ARCHETYPES DON'T BOX YOU IN

The MBTI defines you as 1 of 16 personality types. That means you are not the other 15. As humans we are capable of integrating all archetypes in our lives. While MBTI and other personality tests box you in, archetypes empower you to explore.

TAKE YOUR BUSINESS TO THE NEXT LEVEL

UNLOCK THE MYSTERY OF ARCHETYPES

Archetypes are more than mere categories; they are the soul of our collective consciousness. Rooted in age-old myths and stories, they represent universal themes and characters that reside within us all.

When you align your brand with selected archetypes, you're tapping into powerful narratives that speak directly to the heart of your audience, creating a bond that transcends ordinary recruitment or marketing messages.

Once I began to realize that there were no rules and that my path didn’t have to look like everyone else’s, I relaxed and my whole world opened up.

G. Brian Benson
GET AN OVERVIEW

WHAT ARE THE 12 BRAND Archetypes?

There are 12 brand archetypes an each has again 4 sub-archetypes.

caregiver_icon

Caregiver

explorer_icon

Explorer

hero_icon

Hero

magician_icon

Magician

jester_icon

Jester

creator_icon

Creator

sage_icon

Sage

idealist_icon

Idealist

ruler_icon

sovereign

citizen_icon

Citizen

rebel_icon

Rebel

lover_icon

Lover

Take the test and get actionable tips for infusing your archetype into your leadership, talent attraction and marketing.

Craft the life and work environment you always wanted by connecting with your archetypes

Marc Eichner
Founder VALUED

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