When you're a


Then you embody a very special set of powers.

Your rebel brand archetype profile will help you...

...to discover the ACTUAL reasons why people like you, want to work with you and want to buy from you.

Explore the brand archetype below ↓

Want to create a powerful business identity that's aligned with who you are? Work with us

You're a Supreme Disruptor

As a rebel, you are the ultimate symbol of defiance and change, representing a powerful force that challenges the status quo and seeks to transform society. With your fiery spirit, you ignite the passion for liberation and empowerment in those who feel victimized by the world around them.

Your tenacious leadership, unwavering courage, and undeniable power make you a beacon for those who dare to defy established norms and embrace a counterculture. As a harbinger of new perspectives and transformative outlooks, you strive to create a more cooperative, accepting, and free society.

Through raising awareness, dismantling outdated modes of thought and institutions, and fusing ideas with action, you aim to revolutionize the world, even if not universally admired. Let your inner fire inspire others to break free from society's constraints and blaze their trails of transformation, embracing the powerful essence of the rebel brand archetype.

Your Essence

core desire

To challenge conventions, disrupt the status quo, and drive transformative change in order to create a more just and liberated world


Visionary. Innovativeness. Boldness. Authenticity. Proactive. Challenging. Liberating. Persuasive


Fearlessness. Authenticity. Empowerment. Nonconformity. Independence. Social Justice. Innovation


Balance. Risk management. Collaboration. Adaptability. Long-term impact. Consistency. Evolving strategies. Reputation. Legitimacy.



Your Journey


You want to challenge norms, inspire transformation, and empower individuals and communities to break free from constraints and create a more liberated society


You challenge the status quo and disrupt conventional thinking in order to create positive change or promote individualism and authenticity


Being seen as ineffective or irrelevant, losing control or autonomy, being ostracized and punished for you nonconformity - these are your fears as a rebel

4 Expressions of the REBEL

Which type resonates with you the most?



The activist is characterized by their deliberate and purposeful endeavors to bring about positive social, environmental, economic, or political changes. As a proponent of multiple causes, the activist strives to persuade individuals to recognize the need for change and modify its conduct accordingly. Its underlying drive is fueled by a deep-seated desire to make a difference in the world and fundamentally overhaul established norms. By operating across diverse spheres of societal significance, the activist holds an unwavering conviction in the potency of collective action.


The maverick is a free thinker who refuses to be restricted by labels, boundaries, and any other limitations. This archetype is known for its intelligence, creativity, unorthodox approach, and fearlessness. They possess an indomitable spirit and are full of determination, always pushing the boundaries of conventional wisdom.
With an unwavering commitment to protecting freedom, the maverick is willing to employ unconventional and disruptive tactics to bring about change. Their tenacity and drive to challenge the status quo often lead to bold and unorthodox actions, which set them apart from the crowd.


The reformer is not interested in recklessly discarding everything in the existing system but rather desires to enhance it. This archetype has a keen eye for detecting flaws and challenges in the system and may function as either a watchdog or a whistle-blower. With a heightened ability to identify gaps and inadequacies, the reformer is naturally driven to revise and refine. The reformer is driven to excel, always striving for excellence and advancement. Living by a strict code of principles and standards, the reformer endeavors to preempt criticism by employing rigorous reasoning and logic.


The gambler is a shrewd and charismatic individual, with exceptional social skills and an unwavering reliance on their intuition, even in the face of uncertain outcomes. Possessing a remarkable capacity for risk-taking, the gambler is constantly evaluating the odds of every opportunity, willing to wager not only their finances but also their emotions and reputation. Driven by the exhilaration of taking chances and the prospect of tremendous rewards, this archetype thrives on the rush of risk and adventure. By placing more at stake, the gambler sharpens its focus and channels its energy with greater purpose, creating an experience that is truly unparalleled. This archetype is a master of navigating the high-stakes world of chance, possessing an innate ability to seize opportunities that others might overlook or shy away from.





richard branson

elon musk 

James Dean


Your REBEL Brand Archetype Card

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Ready to magically

win the hearts & minds of clients, talent and business partners

by communicating your essence?
If you want to maximize business growth by aligning your company, strategy, marketing, hiring and leadership to your personality, passions and purpose...

...then express your intention of working with us.

Your expression of interest does not bind you to any obligation.

We take on only 1 new client per week

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VALUED empowers both leaders and employers to articulate their identity with precision, propelling faster and more enduring growth.

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Dear Star-Chaser,

Big brands like CocaCola or Apple are doing it since decades. With their actions and marketing they communicate their essence and create a world that millions of clients desire being a part of. 

Today, as an entrepreneur or business leader you have the chance to do the same. Become the missing identity piece your employees, clients, partners and investors are craving for by intentionally cultivating your personal brand.

Start with understanding the narratives and values that are driving your life, learn how to communicate and manifest those in your everyday work and become a master of eliciting emotions.

If you are a free-spirited personality on the quest for positive impact, like us, it's almost impossible to not seize this life-changing opportunity. Embark on the adventure to your essence. The time is now.

Design your life and work for freedom, well-being and positive impact

Marc Eichner, Founder VALUED

WHO's Behind VALUED?

Explorers, Entrepreneurs, HUmanists

Marc Eichner
  • B2B Social Selling & LinkedIn 
  • Values-Driven Hiring 
  • Featured in Washington Post, SZ
  • 18,000 Followers on LinkedIn
  • Surfer
Hanna Yarashuk
  • Generative & Conversational AI
  • Brand Strategy 
  • Worked with Brands in Europe, Middle East and Asia
  • Outdoor Explorer
Arthur Jones
  • Business Story
  • Brand Strategy
  • Author
  • Kyūdō Master
Don't just Build a brand

Create a Movement

Express your interest in working with us and we'll help you create even more impact with your identity.

We take on only 1 new client per week

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