When you're a

REBEL

Then you embody a very special set of powers.

Your rebel brand archetype profile will help you...

...to discover the ACTUAL reasons why people like you, want to work with you and want to buy from you.

Explore the brand archetype below ↓

Want to build your brand to attract more best-fit clients? Find out how

You're a Supreme Disruptor

As a rebel, you are the ultimate symbol of defiance and change, representing a powerful force that challenges the status quo and seeks to transform society. With your fiery spirit, you ignite the passion for liberation and empowerment in those who feel victimized by the world around them.

Your tenacious leadership, unwavering courage, and undeniable power make you a beacon for those who dare to defy established norms and embrace a counterculture. As a harbinger of new perspectives and transformative outlooks, you strive to create a more cooperative, accepting, and free society.

Through raising awareness, dismantling outdated modes of thought and institutions, and fusing ideas with action, you aim to revolutionize the world, even if not universally admired. Let your inner fire inspire others to break free from society's constraints and blaze their trails of transformation, embracing the powerful essence of the rebel brand archetype.

Your Essence

core desire

To challenge conventions, disrupt the status quo, and drive transformative change in order to create a more just and liberated world

STRENGTHS

Visionary. Innovativeness. Boldness. Authenticity. Proactive. Challenging. Liberating. Persuasive

VALUES

Fearlessness. Authenticity. Empowerment. Nonconformity. Independence. Social Justice. Innovation

CHALLENGES

Balance. Risk management. Collaboration. Adaptability. Long-term impact. Consistency. Evolving strategies. Reputation. Legitimacy.

EVERY ACT OF REBELLION EXPRESSES A NOSTALGIA FOR INNOCENCE AND AN APPEAL TO THE ESSENCE OF BEING.

- ALBERT CAMUS

Your Journey

GOAL

You want to challenge norms, inspire transformation, and empower individuals and communities to break free from constraints and create a more liberated society

STRATEGY

You challenge the status quo and disrupt conventional thinking in order to create positive change or promote individualism and authenticity

fears

Being seen as ineffective or irrelevant, losing control or autonomy, being ostracized and punished for you nonconformity - these are your fears as a rebel

4 Expressions of the REBEL

Which type resonates with you the most?

ACTIVIST

The activist is characterized by their deliberate and purposeful endeavors to bring about positive social, environmental, economic, or political changes. As a proponent of multiple causes, the activist strives to persuade individuals to recognize the need for change and modify its conduct accordingly. Its underlying drive is fueled by a deep-seated desire to make a difference in the world and fundamentally overhaul established norms. By operating across diverse spheres of societal significance, the activist holds an unwavering conviction in the potency of collective action.

MAVERICK

The maverick is a free thinker who refuses to be restricted by labels, boundaries, and any other limitations. This archetype is known for its intelligence, creativity, unorthodox approach, and fearlessness. They possess an indomitable spirit and are full of determination, always pushing the boundaries of conventional wisdom.
With an unwavering commitment to protecting freedom, the maverick is willing to employ unconventional and disruptive tactics to bring about change. Their tenacity and drive to challenge the status quo often lead to bold and unorthodox actions, which set them apart from the crowd.

REFORMER

The reformer is not interested in recklessly discarding everything in the existing system but rather desires to enhance it. This archetype has a keen eye for detecting flaws and challenges in the system and may function as either a watchdog or a whistle-blower. With a heightened ability to identify gaps and inadequacies, the reformer is naturally driven to revise and refine. The reformer is driven to excel, always striving for excellence and advancement. Living by a strict code of principles and standards, the reformer endeavors to preempt criticism by employing rigorous reasoning and logic.