When you're a


Then you embody a very special set of powers.

Your caregiver brand archetype profile will help you...

...to discover the ACTUAL reasons why people like you, want to work with you and want to buy from you.

Explore the brand archetype below ↓

Want to build your brand to attract more best-fit clients? Find out how

You're a Supreme Empath

As a Caregiver, you are the ultimate symbol of benevolent dedication, epitomizing the essence of selfless nurturing for others. Driven by the burning desire to support, provide comfort, and lend a sympathetic ear to those grappling with distress. You radiate with compassion, generosity, patience, and self-sacrifice. Your natural flair for establishing meaningful connections empowers you to inject glimmers of hope and optimism into the lives you touch.

Motivated by a deep-rooted sense of responsibility, you weave a tapestry of community and belonging, finding profound fulfillment in painting the canvas of people's lives with your positive impact. In your act of care and support, you answer the essential human cries for empathy, connectivity, and love.

As a Caregiver, your identity is crafted from the soil of nurturing and compassion. Guided by a strong sense of duty, your aspirations are anchored to making a difference in the world, constructing a fortress of safety and security for those under your care. You bear the hallmark of generosity, often bestowing kindness with no anticipation of reciprocation.

With the aim of enhancing the lives of those around you, you envision a world where care, comfort, and confidence are mutually exchanged among its inhabitants. In this offering of support, you satisfy the intrinsic human desires for empathy, bonding, and love, finding gratification and purpose in the smallest of transformative changes you inspire.

Your Essence

core desire

 To protect and nurture others, fostering a sense of safety and security through acts of empathy, generosity, and selfless service


Kindness. Empathy. Faith. Humility. Inspiration. Patience. Nurturing guidance. Compassionate discipline


Compassion. Empathy. Altruism. Generosity. Patience. Kindness. Love. Community. Responsibility. Selflessness


Overcompromise leading to loss of balance. Inability to say no.  Neglect.  Overbearingness. Entrapment



Your Journey


You want to aid and protect others, fostering an environment of safety, healing, and wellbeing through selfless acts of compassion and nurturing


You provide aid, comfort, and support to others, fostering a sense of security and belonging through reliable, empathetic, and nurturing services


Being perceived as selfish or uncaring, as well as the potential harm or suffering that might befall those you cannot assist or protect

4 Expressions of the caregiver

Which type resonates with you the most?



THE ANGEL is a spiritual being that serves as a helper and guide, offering aid, guidance, love, and compassion. Known for radiating joy and possessing a pure and loving nature, THE ANGEL is believed to help people find greater truth, acceptance, and connection with the spiritual realm. They are often seen as a source of hope and inspiration, and can help individuals reconnect with their true selves and the sense of unity with the world.


THE GUARDIAN derives their sense of identity and fulfillment from defending, protecting, and caring for others. They are the keepers of traditions, legacies, and values and work to guide others to the greater good. They have a deep compassion for the complexities and difficulties of life. THE GUARDIAN is a powerful and self-sacrificing individual, who is a multifaceted manager, providing safety, respecting privacy, promoting accountability, and taking responsibility in order to protect others from harm.


THE HEALER archetype acts as a facilitator for healing, rather than doing the healing themselves. They create the conditions, beliefs and structure that allows for natural healing to take place. They are sensitive and empathetic to people's emotions and possess intuitive and learned abilities to transform pain into restoration. THE HEALER has a powerful vision of well-being and positivity and focuses on the complete, healthy aspects of the world.


THE SAMARITAN follows the principle "love thy neighbor as thyself" in their actions. They are driven to show compassion to others in need, and this is not just in response to requests for help, but also when they see a need for help. They find personal fulfillment and satisfaction by relieving others' suffering, reducing their pain, and sharing with those who are less fortunate. They do not discriminate in their support and aid, but instead strive to improve the well-being of anyone who is suffering, distressed or uncomfortable.


Create your brand by embracing your unapologetic self

VALUED helps you create a thoughtful brand to attract more best-fit clients and talent


malala yousafzai


Thich Naht Hanh

angelina jolie

Mother Teresa

princess diana

Your caregiver Brand Archetype Card

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