DISCOVER YOUR EMPLOYER ARCHETYPE

Make your company's uniqueness shine to attract impact players
Take 6 minutes to answer 16 questions and you'll immediately get your individual employer archetype profile.

BENEFITS OF ARCHETYPAL BRANDING FOR HR

Archetypes provide you with a quick and simple framework for building meaning and emotion. They help to multiply the power of your messages by connecting with your audience on a subconscious level.

Brand Attraction

Become a Talent Magnet and Cultivate Positive Relationships

People recognize themselves in your brand when archetypes are embodied. Archetypes serve as brand connectors. They help your brand transform from push to pull communication, from messaging to values, from control to expansion, and from transactions to connections.

Brand Experience

Bridge the Candidate Experience Gap and Nurture Trust

Archetypes increase trust with potential applicants while imparting belonging, stability, mastery, and self-actualization, because they are founded on a constant and enduring expression of meaning. They help businesses preserve their humanity and coherence by simplifying decision making.


Brand Alignment

Match Your Brand to Your Market and Culture 

Archetypes assist you in comprehending what inspires people. When you discover these universal patterns of behavior and make them intentional, they become like a compass. Archetypes help you stay consistent with your values, purpose and culture.

In the age in which many people crave for a deeper sense of connection to their work and want their business to demonstrate greater integrity and accountability, the creative and mindful attention to archetypes can facilitate a more authentic, holistic and human way of being in business.

Margaret Hartwell

Load your Talent Attraction with Meaning

Who are you?

I'm a solo founder or a top level leader

If you're leading your organization solo, then your personality shapes its foundation. Take the test thinking about who you are. Be 100% honest. The more connected archetype is to who you are, the more powerful your talent attraction and marketing will get.

I'm a co-founder or part of the leadership team

If you're leading your organization together with others, then your combined personalities shape the foundation of your company. Take the test focusing on yourself. Ask your colleagues to take it as well and focusing on themselves. The results of the test will be a great fundament for developing your company's employer brand.

I'm a people & culture expert

Take the assessment, thinking about your organization. If it was a person how would it answer the questions.

Who are you?

The 12 Fundamental Archetypes

caregiver_icon

Caregiver

explorer_icon

Explorer

hero_icon

Hero

magician_icon

Magician

jester_icon

Jester

creator_icon

Creator

sage_icon

Sage

idealist_icon

Idealist

ruler_icon

sovereign

citizen_icon

Citizen

rebel_icon

Rebel

lover_icon

Lover

There are forms or images of a collective nature which occur practically all over the Earth as constituents of myths and at the same time as individual products of unconscious. These are imprinted and hardwired into our psyches.

Carl G. Jung

Anchor Your Emloyer Brand In Ancient Wisdom

There is no one-size fits all HOLY GRAIL approach to winning the best talent. Companies that excel in attracting talent are those don't bend to industry's "best-practises". They let their unique voice speak.

Marc Eichner
Founder VALUED

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