DISCOVER YOUR EMPLOYER ARCHETYPE
BENEFITS OF ARCHETYPAL BRANDING FOR HR
Archetypes provide you with a quick and simple framework for building meaning and emotion. They help to multiply the power of your messages by connecting with your audience on a subconscious level.
Become a Talent Magnet and Cultivate Positive Relationships
People recognize themselves in your brand when archetypes are embodied. Archetypes serve as brand connectors. They help your brand transform from push to pull communication, from messaging to values, from control to expansion, and from transactions to connections.
Bridge the Candidate Experience Gap and Nurture Trust
Archetypes increase trust with potential applicants while imparting belonging, stability, mastery, and self-actualization, because they are founded on a constant and enduring expression of meaning. They help businesses preserve their humanity and coherence by simplifying decision making.
Match Your Brand to Your Market and Culture
Archetypes assist you in comprehending what inspires people. When you discover these universal patterns of behavior and make them intentional, they become like a compass. Archetypes help you stay consistent with your values, purpose and culture.
In the age in which many people crave for a deeper sense of connection to their work and want their business to demonstrate greater integrity and accountability, the creative and mindful attention to archetypes can facilitate a more authentic, holistic and human way of being in business.
Load your Talent Attraction with Meaning
Who are you?
If you're leading your organization solo, then your personality shapes its foundation. Take the test thinking about who you are. Be 100% honest. The more connected archetype is to who you are, the more powerful your talent attraction and marketing will get.
If you're leading your organization together with others, then your combined personalities shape the foundation of your company. Take the test focusing on yourself. Ask your colleagues to take it as well and focusing on themselves. The results of the test will be a great fundament for developing your company's employer brand.
Take the assessment, thinking about your organization. If it was a person how would it answer the questions.
The 12 Fundamental Archetypes
Caregiver
Explorer
Hero
Magician
Jester
Creator
Sage
Idealist
sovereign
Citizen
Rebel
Lover
There are forms or images of a collective nature which occur practically all over the Earth as constituents of myths and at the same time as individual products of unconscious. These are imprinted and hardwired into our psyches.
Anchor Your Emloyer Brand In Ancient Wisdom
There is no one-size fits all HOLY GRAIL approach to winning the best talent. Companies that excel in attracting talent are those don't bend to industry's "best-practises". They let their unique voice speak.
