You haVE a stunning personality
Connect with your hidden identity to attract the talent and clients you love working with.
A quick and straight-forward test which gives you right away actionable insights and tools to effectively and consistently communicate your personality, values and style.
![federico](https://valued.how/wp-content/uploads/2024/02/federico-200x200.png)
I built my company brand for 5 years, without knowing that subconsciously I was integrating my personal values. Now I'd do it more intentionally and faster with archetypes and values-system design.
![kadri](https://valued.how/wp-content/uploads/2024/02/kadri-200x200.png)
The archtype test is on another level. It covers every aspect of your personality but doesn't pigeonhole you into one category.
![Arthur Square](https://valued.how/wp-content/uploads/2023/06/Arthur-Square-200x200.jpg)
EMBRACE THE MAGIC OF ALIGNMENT
By discovering your startup brand's archetypal identity, you unlock the secret to authentic and impactful communication. It's not just about selling a product or a job; it's about telling a story that resonates on a primal level.
This alignment between your brand's essence and its archetype creates a magnetic attraction, drawing in clients and talent who feel a deep, personal connection with what you stand for.
ARCHETYPES DON'T BOX YOU IN
The MBTI defines you as 1 of 16 personality types. That means you are not the other 15. As humans we are capable of integrating all archetypes in our lives. While MBTI and other personality tests box you in, archetypes empower you to explore.
UNLOCK THE MYSTERY OF ARCHETYPES
Archetypes are more than mere categories; they are the soul of our collective consciousness. Rooted in age-old myths and stories, they represent universal themes and characters that reside within us all.
Once I began to realize that there were no rules and that my path didn’t have to look like everyone else’s, I relaxed and my whole world opened up.
The 12 Fundamental Archetypes
![caregiver_icon caregiver_icon](https://valued.how/wp-content/uploads/2023/07/1.png)
Caregiver
![explorer_icon explorer_icon](https://valued.how/wp-content/uploads/2023/07/2.png)
Explorer
![hero_icon hero_icon](https://valued.how/wp-content/uploads/2023/07/3.png)
Hero
![magician_icon magician_icon](https://valued.how/wp-content/uploads/2023/07/4.png)
Magician
![jester_icon jester_icon](https://valued.how/wp-content/uploads/2023/07/5.png)
Jester
![creator_icon creator_icon](https://valued.how/wp-content/uploads/2023/07/6.png)
Creator
![sage_icon sage_icon](https://valued.how/wp-content/uploads/2023/07/7.png)
Sage
![idealist_icon idealist_icon](https://valued.how/wp-content/uploads/2023/07/8.png)
Idealist
![ruler_icon ruler_icon](https://valued.how/wp-content/uploads/2023/07/9.png)
sovereign
![citizen_icon citizen_icon](https://valued.how/wp-content/uploads/2023/07/10.png)
Citizen
![rebel_icon rebel_icon](https://valued.how/wp-content/uploads/2023/07/11.png)
Rebel
![lover_icon lover_icon](https://valued.how/wp-content/uploads/2023/07/12.png)
Lover
Craft the life, work-environment and team you always wanted by connecting with your archetypes
![Marc Eichner](https://valued.how/wp-content/uploads/2023/07/Marc-Eichner.png)